kawaii developed from a playful writing style by teenagers in the 1970's which was soon banned in schools due to it's ilegibility. The cute style was quickly adopted by magazines and in advertising campaigns. Sanrio soon realised the potential and produced merchandise to feed the trend which now reaches all ages and has become a part of east asian culture. Not everyone is a fan, although we recognise and to a point define kawaii as 'cute', the word itself has it's roots in protection of the weak, innocence, being precious. Many think the style is childish and some visitors find it inappropriate as mascots can be found everywhere, even the police have one!
Ok so it's a bit late now I know but I found this cute free download with some not so sugary sentiment on kawaiinot.com. Thank goodness for email - get sending!
http://www.kawaiinot.com/valentinedownload.php
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